Coaching: What’s It Worth?

My mentor, Al Trembley, Principal – WSI Rainmakers, asked me in a deep dive, “What do you have that has deep meaning for you in your home?” Sans Antique Roadshow treasures, the first item that came to mind was a hand-decorated tile my father admired and purchased in Holland in the 1980s. I posted a photo of the tile on Facebook to which Shannonrae Mathes, a goat farmer and owner of Shannygans Farm, noted, “[There are] Stories being told on the detail”, much like those big picture perspectives you brought to our grants.”

Trembley queried,

“What’s the tile worth?” The intention was to measure the ROI of leadership coaching clients receive when services I deliverffect change.

My dad passed away in 1996. The tile and a compact diary he kept on a trip to Israel were the only treasures that mattered to me.

Value: Priceless.

Coaching in a tenuous business climate. A friend recently asked for prayer for a friend’s spouse who had lost his job. Did the spouse suspect the job loss? What might an investment in coaching by him or his employer have meant in sustaining his position and averting months of angst?

I feel deeply about the emotional price paid for this life event.

I relate to being downsized when the publishing arm of a major corporation sold our division because of lack of innovation in 1997. Then in my 40s, I attended a series of impersonal outplacement services during the day while completing my last semester for my undergraduate degree at Lynn University in the evening. During that time my siblings and I were also caregiving for my father who was bedridden a debilitating stroke. Dad lived at home after three months of nursing care, with two caregivers managed with his bride of 63 years.

My takeaway from the mandatory outplacement sessions to earn unemployment benefits was a drill sergeant asking, “How many of you are looking for a job?” Everyone at the government-run employment center raised a hand. “No. You are not looking for a job. McDonald’s has jobs, you are seeking a position, one of merit.”

That incident was the catalyst to the founding of my coaching practice where I shift conversations that effect organizational change.

Graphic art titled “Dimensions” by Anjelica


Leaders and employees today are deeply concerned about losing their jobs. They live and work in a shroud of silence.

Many keep the 2008 recession in their rear view mirror.

Today’s political climate, health benefits out of balance, and children of college age living on campus where unrest has become a prerequisite, stymies leadership. Everyone’s on guard. Over lunch a change management consultant shared an example of a corporate couple concerned about keeping their positions in addition to their concerns of their millennial children unable to find a position. All live under one roof.

Job searching is a cold, electronic process for the most part. Ours has become a gig economy where competition is fierce. freelance assignments often come with significantly lower-than-market fees. To that, platforms add processing fees. The price of freedom.

For the shy and often uninformed, coaching, like mental health counseling, carries stigmas.

“I can’t hire a coach forever”, “I can’t fit one more thing into my schedule”, “How will coaching make my manager listen, see things differently?”, “My job is not fun anymore”, “What will colleagues think of my turning for help?” Familiar lyrics.

Yearning to make a difference, to shift conversations and allow leaders, particularly those pressured in the field of technology, to see themselves from different perspectives is my aspiration.

Coaching allows one to open up in a safe environment, where ideas are challenged with respect. Leadership coaching helps people grow, to become humble, to walk in others’ shoes while refining ideas. 

Skill building allows leaders to fully engage with teams and create culture change. A mindful mentor and wordsmith, I specialize in sharpening leaders’ business acumen, helping them understand the value of their personal brand and be ready for their next adventure.

I apply the same advice to my ongoing professional development. This past month I attended WBECS pre-Summit global coaching webinars. Presenters were top coaches that included Marshall Goldsmith, Michael Bungay Stanier and Judith Glaser, author of Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results. I valued actively participating in roundtable discussions with international coaches after several of the sessions.

Are you ready to crystallize your ideas and become a catalyst? Let’s connect.

A shout out to Jeffrey Davis, founder of TrackingWonder, for this writing challenge during another of his generous free FB webinars where he launched the second edition of his bestselling Write to Lead.

If you found this content of value, please leave a comment to engage others.

Evelyn Asher fosters mindfulness through birdsong shared by feathered guests who linger at her bird feeder in North Georgia. Evelyn is known as The Mindful Mentor.


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Comments (2)

  • Nancy Seibel Reply

    Evelyn, thank you for this post, inviting us to reflect on the true value of something, whether that thing is a cherished belonging or a deeply needed service. What is my well-being, success, and clarity of purpose worth? The answer: it’s priceless.

    August 9, 2017 at 1:02 pm
    • Evelyn Asher Reply

      Nancy, I delight in your visiting my site and your meaningful expression. You are an inspiration to capture #signofhope. Painting my first watercolor today as a 70-something among women overcoming challenges was priceless. EA

      August 10, 2017 at 2:04 am

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